We strive for safety excellence – practice safety within the workplace, our homes, and at play.

Listen, and listen more, to better understand – you get excited about opportunities to help others.

Own customers’ challenges to deliver unique solutions – you recognize that it’s our privilege to serve customers because without “them,” there is no “us.”

Focus on what is “important” as opposed to “urgent” – you focus on the big picture rather than getting lost in the details.

Express thanks to those who help us constantly improve – you recognize and embrace constructive criticism.

Rokstad at Brucejack-56-1


We create a great workplace by filling it with spectacular people – set expectations high, have fun, and celebrate our successes.

Succeed through professional and personal growth – take ownership of your own success.

Always be a Rokstad ambassador – take pride in opportunities to share your beliefs, learnings, strengths, and ideas.

Respect the unique contribution that every employee brings to the table – be open to learning and growing from employees who move Rokstad forward and help you achieve more.

Place importance on effectiveness rather than effort – work smarter by being conscious of your current levels of productivity, health, and happiness.


We take pride in what we do – how we show up is important.

Be part of the solution – you problem solve rather than complain, gossip, or cut others down.

Know when to lead, know when to follow – check your ego at the door.

Pursue improvement … relentlessly – you make continual changes to grow.

Strive to achieve the best results – you  have higher expectations of yourself than Rokstad has of you.

Embrace change – you understand that markets change, competition changes, and technology changes.

We create a great workplace by filling it with spectacular people. Set expectations high, have fun and celebrate our successes.
Rokstad at Brucejack-41


We stand among the very best – doing it right makes our reputation even stronger.

Act in Rokstad’s best interest – as though you are an owner.

Say what you mean, mean what you say – one dishonest action can ruin a lifetime of goodwill.

Demonstrate trust in order to gain trust – an honest day’s work for an honest day’s pay.

Lead by example – you recognize that your actions are always being observed, and actions speak louder than words.

Seek first to understand before seeking to be understood – you avoid drawing ill-informed conclusions or assumptions.


We respect our position in the broader community – act in accordance with our culture and values.

Build and support the communities where we work and live – make the world cleaner, safer, and more interesting.

Care for and respect our environment – promote environmentally sound practices throughout every aspect of our business.

Create a culture of inclusion built on trust, respect, and dignity for all – build teams that capitalize on the diverse talents of all employees.

Explore opportunities to grow and develop positive relationships with Diverse Businesses – create mutually beneficial partnerships.

Rokstad at Stewart-4


We strive for safety excellence – practice safety within the workplace, our homes, and at play.

No compromise on safety – make safety a thought, an action, a cornerstone belief in everything you do.

Live safely for yourself, your team, and your family – you work together to ensure safety for all.

Learn and improve from past experiences – lessons learned fuel our future successes.